Price: Expect to pay anywhere from $150 to $500+ for a great pho- tographer, depending on where you live. STEP 3: COMMUNICATE EXACTLY WHAT YOU WANT Don’t be shy about telling your photographer the look you’re trying to pull off, and point to the shots in their portfolio to help you explain what you are looking for. If you need to, bring in other photos that help explain what you are looking for. The more clear and explicit you can be, with visual examples, the better the result will be. Also, you need to make sure to get the proper assets from your pho- tographer. You want all of these: • Some photographers will sell you all the shots they take for one fee, some want to charge a per photo fee. Make sure you are clear ahead of time how they are charging, and what you will get. • You want to get color and black-and-white versions of the photo you select. Let the photographer do the conversion, it usually works better. • You want to get the raw files from the photographer, as well as the online ready versions. • You want to make sure you own the raw files, and do not have to pay any license fees. • If your primary photo is going to be a full-body shot (like James or Mona), you may want to also get some headshots—rather than you trying to edit/crop them yourself. STEP 4: TEST YOUR AUTHOR PHOTO (OPTIONAL) If you are unsure whether or not your author photo is conveying the signals you want, there is a way to test this: use a service called PhotoFeeler.com. You can upload your photo and get ratings on multiple dimensions that tell you exactly what people think about it. 278 · ThE SCriBE METhOD