people in your life; they finally understand what you do and why it’s important. For many of our authors, their kids and family don’t actually under- stand what they do. It’s not their fault, we just live in a world where most knowledge workers have very complicated, difficult jobs that are hard to understand from the outside. A book connects what you do with their reality; it shows them the impact that you have in the world and why your work matters. Sam Marella’s book is a great example of this. He made a lot of money from his book, but he cares the most about how it helped his daughter see him differently. An even more amazing example of this is Doug Brackmann’s book. Even though it created a 4x increase in his revenue, he is most proud of how it literally helped save lives and reconnected him with his father. LEAVE A LEGACY How do you leave a legacy? By doing things that make other people’s lives better. There are many ways to make other people’s lives better—and a book is one of the best ways to do it. This is because—as we’ve discussed many times already—a book is written to help other people. If you write it with your audience in mind, and you understand the transformation they seek, then it’s inevitable that your book will help people. Yes, you can help lots of people in your regular life, but a book scales your impact and helps you reach more people in a more profound way. 406 · ThE SCriBE METhOD