IMPROVE RELATIONSHIPS Books are great ways to improve all sorts of different kinds of relationships. 1. Make Business Relationships Easier: Books make business relationships much easier on several different levels. First off, books establish you as an authority and a credentialed expert. This means when someone meets you, the relationship begins with you at a high level in their eyes. You don’t have to prove yourself or spend a lot of time explaining or selling yourself. Second, books attract people to you. Once you write a book, you’ve put out to the world what you do and who you can help—those people will often use your book as the path to come find you. A great example of this is how Jesse Cole’s book helped him exponentially increase the number and quality of his business relationships, in ways he could never have imagined ahead of time. 2. Improve Team/Company Relationships: A book can help you unify your current team and attract new people into your company or organization. It does this by establishing what you believe in, what purpose and mission your company serves, and why it mat- ters to the world. The best way to find like-minded people is to talk about what you’re doing and why, and ask them to come join you. Mark Organ’s book is a great example of this. His book literally spells out the beliefs of his company and employees, and they use it to attract all kinds of top talent. 3. Improve Family Relationships: Books can connect families. This one often takes authors by surprise, but it’s an impact they value very highly. The big way this happens is that a book provides clarity to the WhAT’S ThE (iNTANgiBlE) iMPACT Of A BOOk? · 405