SCALE YOUR IMPACT Making a new impact on people is one of the primary drivers, but connected to that is scaling the impact you’re already having. What does it mean to scale your impact? It’s pretty much the same as scaling a company, e.g., making it bigger. Think about your life now: you may be helping a lot of people, but chances are you know all those people, or they’re in some way connected to you or your direct community. What would happen if you could help people you don’t even know? Or people you’ll never meet? That’s the power of a book. Books can exponentially leverage your reach and impact on people, because it allows them to find you and get help from you without you having to spend any time with them. A great example is Nic Kusmich. Nic owns one of the best Facebook ad agencies in the world. He’s directly helped hundreds of busi- nesses grow and scale. But his services and seminars are expensive. One of the reasons he wrote a book was to help people who couldn’t afford him. And one day, that paid off when a 17-year-old waiter used his book to start his own business. Shannon Miles did something similar. Her book has had a huge impact on her brand and business, but she’s most excited about how someone who never worked with her personally used her book to have the courage to try remote work, which enabled her to work from home and be with her kids. Both of them are helping people they’ve never met, in places they’ve never gone. That is what a book can help you do at scale. 404 · ThE SCriBE METhOD