HOW SHOULD YOU ASK SOMEONE FOR A BLURB? The process of asking for blurbs can be a bit uncomfortable for most authors. The best thing you can do when asking for a blurb is to make it as easy as possible for people to give you one. In that vein, I’ll let you in on a dirty little secret: most people who give blurbs don’t actually read the book. In fact, most of them don’t even write the blurb…they just approve it. Here is the email template we recommend using when asking someone for a blurb. Of course, you need to modify this with details relevant to the person you’re asking: [INSERT NAME], Hey [NAME], I’m writing to ask if you’d provide a blurb for my upcom- ing book, [INSERT TITLE]. It would mean a great deal to me if you gave an endorsement. [INSERT SPECIFIC REASON WHY BASED ON YOUR RELATIONSHIP]. I’ve attached a PDF to this email with the manuscript, so you can read it if you’d like. Obviously I’d love it if you read the full book, but I value your time highly, so I am providing 2-3 example blurbs for you. Feel free to approve any of these, or edit them in any way you’d like that reflect your feelings: [INSERT EXAMPLE BLURB #1] [INSERT EXAMPLE BLURB #2] [INSERT EXAMPLE BLURB #3] hOW TO gET iNCrEDiBlE BlUrBS fOr yOUr BOOk · 229