KEY TO BLURBS: BLURB THE PERSON, NOT THE BOOK Most people don’t have the time to read your book and carefully consider a blurb, but they don’t feel comfortable blurbing some- thing they haven’t read. That’s okay. There is a very simple solution: have them blurb you as a person. This is more than acceptable, and a very easy give for most people. For example, I helped Kamal Ravikant do this for his second book, Live Your Truth. He is friends with Tim Ferriss, but Tim was too busy to read the book (at the time, he has since read and loved the book), so I got Tim to give Kamal this blurb: “Kamal is one of those people whose words are as powerful as his presence. When Kamal speaks, I listen.” —tiM ferriSS, author of #1 New York Times beStSeller, THe 4-Hour workweek That quote is now on his Amazon page and the book, and is a pow- erful piece of social proof for Kamal and his book. ANOTHER BLURB TRICK Speaking of Tim, he uses a great trick to get blurbs, and I helped him do this on two books. While the book is still in process, he would print the most relevant chapter to the person he was asking for the blurb, personally high- light relevant sections and passages (with a highlighter and pen) and mail THAT to the person, with the offer of sending the whole book if they want. That’s a smart, strategic, and generous move, and it worked almost every time. 230 · ThE SCriBE METhOD