are jealous. It happens a lot, and they will give you bad advice, even if only subconsciously. And some authors will go to their marketing teams for title advice, which can often lead you way off-kilter. You know the saying that a camel is a horse designed by committee? When you start getting opinions from lots of different sources, you get the “camel effect” hardcore. DOES YOUR BOOK NEED A SUBTITLE? If you’re doing a nonfiction book, yes, probably so. The way we like to frame it is that the title is the hook, and the subtitle is the explanation. The subtitle is the promise of the book. Books need a subtitle if it’s necessary to contextualize the subject alluded to in the main title. Typically, the subtitle tells the reader some combination of what the book’s central premise is, who the book is for, and what promise the book delivers on or need it meets. Some examples where subtitles help contextualize the title, and deliver the promise of the implied title: 1. THE 4-HOUR WORKWEEK: ESCAPE THE 9-5, LIVE ANYWHERE, AND JOIN THE NEW RICH See how the title hooks you by being interesting, and the subtitle explains the premise? Very well done. 2. DARING GREATLY: HOW THE COURAGE TO BE VULNERABLE TRANSFORMS THE WAY WE LIVE, LOVE, PARENT, AND LEAD It’s a bit long, but the same thing is going on here; the subtitle con- textualizes and frames the title, which is clear, easy to understand, and say. 200 · ThE SCriBE METhOD