3. KITCHEN CONFIDENTIAL This originally had a subtitle, Adventures in The Culinary Underbelly, but it was later dropped. No subtitle was needed on this work of nonfiction, because the meaning is clear, especially when paired with a picture of a chef on the front (and because it became very famous, which helps). 4. THE LOOMING TOWER: AL-QAEDA AND THE ROAD TO 9/11 This is an example of a book where the subtitle is very important. That title could mean many things, but the subtitle quickly signals what the book is about and who it’s for. PiCkiNg ThE PErfECT BOOk TiTlE · 201