External & Internal Branding // 48 On-building signage. Four brand Facilities • Display logos equally, divided in quarters • Use primary logo on white background • Place brand with greatest share/local brand equity on top left section; next in share/equity in top right section; brand that is third in the bottom left section; and brand with least share/ equity in the bottom right section THE SHYFT GROUP + location and operations as footer • White Shyft Group wordmark logo on black background ( justified left ) • Location and location ’ s operations reversed white on black background ( justified right ) Campus location The Shyft Group KO wordmark White background Brands ordered clockwise in order of local equity On-building signage