External & Internal Branding // 47 On-building signage. Three brand Facilities • Display logos equally, in thirds horizontally • Use white logo on primary brand color as background for each represented brand • Feature the brand with greatest market share/local brand equity on left 1/3 section, next in share/equity in center, and brand with the least local equity on right 1/3 section THE SHYFT GROUP + location and operations as footer • White Shyft Group wordmark logo on black background ( justified left ) • Location and location ’ s operations reversed white on black background ( justified right ) Campus location The Shyft Group KO wordmark 1 or 2 color brand logo of brand with largest local equity 1 or 2 color brand logo of brand with second largest local equity 1 or 2 color brand logo of brand with least local equity Primary brand color On-building signage