External & Internal Branding // 46 On-building signage. Dual brand Facilities • Display logos equally, left to right • Use one-or two color ( white or white/black ) logo on primary brand color as background for each represented brand • Feature the brand with greatest market share/local brand equity on left half and brand with less local equity on right half THE SHYFT GROUP + location and operations as footer • White Shyft Group wordmark logo on black background ( justified left ) • Location and location ’ s operations reversed white on black background ( justified right ) Primary brand color Primary brand color Campus location The Shyft Group KO wordmark 1 or 2 color brand logo of brand with largest local equity 1 or 2 color brand logo of brand with least local equity On-building signage