External & Internal Branding // 45 On-building signage. Single brand Facility • Feature horizontal logo as hero • Use white logo on primary brand color as background THE SHYFT GROUP + location and operations as on pan signs • White or two-color wordmark logo on black background ( left-justified ) • Location and location ’ s operations reversed white on black pan sign background ( right-justified ) Primary brand color Campus location The Shyft Group KO wordmark 1 or 2 color Brand Logo On building signage
The Shyft Group Brand Book Page 44 Page 46