Digital & Video Style Guide // 40 Video styles. There are three general categories of videos that the Shyft Group will produce, each requiring its own set of branding guidelines. Tier 1: Brand and product marketing videos Intended for a wide external audience, these type of videos require high production values; professional editing; computer generated graphics and animation; a background music bed; and a professional voice over. Tier 2: Testimonial and editorial videos Used as website and social media content or to be marketed to current and prospective customers, these type of videos require medium production values with some professional editing using title cards and simple transitions to move from topic to topic. Tier 3: Educational/tutorial and webinar videos Video content to help educate dealers, sales people, and in some instances, end customers on product features. These type of videos require lower production values with little editing. Titles & supers Logo: Follow the digital logo usage guidelines when featuring the logo in a video. The same rules apply when placing the logo over a dark or light background. Titles: Follow the typography guidelines using our primary font and minimum type style rules. Video Styles Tier 1 Tier 2 Tier 3