Digital & Video Style Guide // 41 Social media. Images For social media posts, select images that show the vehicle as the hero or focus. Be sure to select photos with an eye on the background — avoid using images that show an environment that is cluttered, dirty, or may show proprietary tooling or processes. Writing style • Facebook posts should be written in a conversational manner with more storytelling and less reporting. • LinkedIn posts should feature a more professional tone of voice. • Avoid exclamation marks and emojis. • In all cases, be sure the posts are engaging and have a clear call to action ( link to relevant page ). Who to contact Before posting on one of The Shyft Group social media pages, please contact Marketing for approval. NOTE: See Human Resources for our corporate social media policy. Facebook 1,200px x 628px LinkedIn 1200px x 1200px Twitter 1024px x 512px Social Media