Introduction // 10 Brand hierarchy. The Shyft Group utilizes a “ house of brands ” strategy that features a family of brands under two business segments — Fleet Vehicles & Services and Specialty Vehicles. The “ go-to-market ” brands ( Utilimaster, Strobes-R-Us, Spartan RV Chassis, Royal Truck Body, DuraMag, and Builtmore Contract Manufacturing, ) are endorsed by the Shyft Group brand, but marketed as independent entities to capitalize on each business ’ s brand equity and customer recognition. NOTE: The brand URLs and Social Media icons are not part of the brand logo. utilimaster.com theshyftgroup.com strobes-r-us.com spartanrvchassis.com royaltruckbody.com duramagbodies.com builtmorecontractmfg.com Brand Hierarchy