Master Brand // 11 The Shyft Group master brand. 2 Master Brand .............................. 11 Logo Construction .............................................................. 13 Responsive Logo Design ................................................... 14 Clear Space ........................................................................... 15 Full Logo ............................................................................... 16 Wordmark ............................................................................. 17 Logo Symbol ........................................................................ 18 Improper Use Of Our Logo .............................................. 19 Logo Use on Photography ............................................... 20 Color Palette ........................................................................ 21 Typography .......................................................................... 22 Typography Usage ............................................................. 23 Symbol as a Pattern ........................................................... 24