Master Brand // 12 Our brand. The Shyft Group brand identity includes our name, logo, and other elements such as color, type, and graphics. Our brand identity elements are valuable company assets and sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. Each of us is responsible for protecting the company ’ s interests by preventing unauthorized or incorrect use of The Shyft Group name and affiliated marks. For a printable version of the brand quick reference guide click here.