Master Brand // 13 =1X Monogram The initial of the ( S ) in Shyft Group. The monogram is the key identifiable artifact in the logo symbol. Logo Symbol Inspired by a classic shift knob, this new logo was designed to be a simple but strong representation of the company ’ s new vision, embody it ’ s entrepreneurial spirit, and better position Shyft as a sound investment option. Logo Type The distinct text-only typographic treatment of the name of a company used for purposes of identification and branding. Logo construction. The Shyft Group comprises the logo symbol, monogram, and the logotype, which are equally important. The relationship between the symbol and type has been established and these proportions are fixed as illustrated. Fill Logo Construction =3X