Intro Visual Identity guidelines The goal of this document is to define guidelines for the use of The Verge’s visual identity when designing applications for the brand. Throughout all media—publications, websites, mobile apps, advertising, signage, products, letterhead, or business cards—layout, color and typography should be orchestrated to impart a unified “signature”. The essence of the The Verge’s visual identity is the combination of individual elements to take a strong graphic position. Clear and consistent use of the logotype and bold contrasts in the use of color and typography are essential for the expression of this brand. The strength of The Verge’s visual identity is simplicity and embellishments such as additional graphic symbols and iconography should be used sparingly as accents. The Verge 33