Table of Contents Visual Identity guidelines Table of Contents Section Title Page 0.00 Introduction 3 1.00 Logotype 4 1.01 The Verge Logotype 5 1.02 Logotype Clearance 6 1.03 Logotype Dos & Don’ts 7 2.00 Iconography 8 2.01 The Verge Iconography 9 3.00 Colors 10 3.01 Screen Color Palette 11 3.02 Print Color Palette 12 3.03 Logotype on Color 13 3.04 Logotype on gradient 14 3.05 Logotype on Image 15 4.00 Typography 16 4.01 Primary Typography 17 4.02 Secondary Typography 18 The Verge 2