Colors Visual Identity guidelines 3.02 Print Color Palette The brand color palette, composed of primary colors and secondary colors, should be enough for for brand expression. No new colors should be used (other than those brought in by photography). Do not use Print colors for screen. Primary Colors Pantone 172 C 0 / M 75 / Y 90 / K 0 White C 0 / M 0 / Y 0 / K 0 Pantone Black C 60 / M 40 / Y 40 / K 100 Secondary Colors Pantone 2736 C 0 / M 2 / Y 0 / K 68 Pantone Cool Grey 1 C 0 / M 0 / Y 0 / K 6 Pantone Black 7 C 0 / M 0 / Y 15 / K 82 The Verge 12