Colors Visual Identity guidelines 3.01 Screen Color Palette The brand color palette, composed of primary colors and secondary colors, should be enough for for brand expression. No new colors should be used (other than those brought in by photography). Do not use Screen colors for print. Primary Colors Orange R 250 / G 72 / B 42 #FA4B2A White R 255 / G 255 / B 255 #FFFFFF Black R 0 / G 0 / B 5 #363534 Secondary Colors Purple R 85 / G 100 / B 190 #5564BE Light Gray R 240 / G 240 / B 240 #F0F0F0 Dark Gray R 54 / G 54 / B 54 #363534 The Verge 11