Touch Union Brand Book

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE BRAND GUIDELINES LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE THE THE NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —WHAT’S IT ALL ABOUT? LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE THE THE With fun, fitness and inclusivity at its core, The Touch Union NON-CONTACT. TOTAL FEEL GOOD is a new non-contact, local level playing format that links WELCOME TO THE SQUAD closely to the main skills of rugby union. Relaxed, adaptable and sociable, it’s about getting everyone involved and making the players feel good – whether by improving their physical fitness, offering a break from their hectic schedule, introducing them to new friends, or simply getting them moving outdoors.

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —WHO ARE WE TALKING TO? LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP • Sociable and outgoing. Like to keep their schedules busy, try new things and meet new people THE THE THE THE in the community • Understand the importance WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD of health, fitness and self-improvement YOUNG ALL • Casual exercisers seeking fun forms of activity outside LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE GENDERS STUDENTS PROFESSIONALS 14–35 of the gym • Want to play format of rugby THE THE with less likelihood of injury • Contact rugby players who NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD want to maintain fitness during the ‘off season’ summer months • Very active on social media and look to these sites for information

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —WHAT’S THE GOAL? LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD As the RFU’s endorsed non-contact format, we want to raise our profile at clubs, universities and schools, in order to get as many players as possible involved. We want to ensure that The Touch Union is seen as completely inclusive, appealing to people of all skill LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE levels, genders and ages. We want to educate clubs on the new format, providing THE them with the information, resources and tools they THE need to provide The Touch Union to their players. NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —TONE OF VOICE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD Beyond rugby, The Touch Union is a social initiative that’s all about bringing people together. This sense of togetherness needs to be expressed through everything we write. LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE Relate Motivate THE THE Your words need to put your readers in the moment, showing Our voice needs to be friendly, familiar and engaging, them why The Touch Union is something they should be a allowing us to build trust within the local community part of. NON-CONTACT. TOTAL FEEL GOOD and represent the people behind The Touch Union. WELCOME TO THE SQUAD Write in a way that shows we understand our audience Create movement. Use verbs: Go. Do. Look. See. Buy. Have. and what they need. With everything you write, ask: why Use. Try. Use pace and energy in your sentences. does this matter to them? Set the scene and place your readers in it. How do they feel? Don’t overcomplicate things. Keep it natural, informative What do they gain from being there? and accessible. We want The Touch Union to feel completely inclusive and welcoming to all. Get to the point, then stop. If you were chatting to them in person, would you say the same thing?

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —LOGO LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE The Touch Union logo has been designed to THE THE reflect the vibrancy, warmth and sense of NON-CONTACT. TOTAL FEEL GOOD community that underpins the rugby format. WELCOME TO THE SQUAD As the sport is predominantly played in the summertime, orange was selected to evoke a feeling of sunshine and warmth, whilst the two chevrons used within the logo represent the ‘two touch’ rule of the game.

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGOSTANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —PRIMARY LOGO LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP Primary logo for use on white backgrounds Primary logo with strapline for use on white backgrounds THE THE THE THE This version of the primary logo should be THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD THEWELCOME TO THE SQUAD WELCOME TO THE SQUAD used when adding it THE THE to white backgrounds. THE THE The orange keyline around the outer edge of the pennant contrasts LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE the lighter colours and affirms the key colour of the brand. THE THE NON-CONTACT. TOTAL FEEL GOOD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – LIGHT KEYLINELOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – ORANGE KEYLINELOGO WITH STRAP – ORANGE KEYLINE THE THE NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE TOUCH UNION BRAND GUIDELINES —PRIMARY LOGO LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE Primary logo with strapline for use on Primary logo for use on coloured backgrounds coloured backgrounds WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD This version of the primary logo should THE be used when it THE THE THE THE appears on an orange THE THE THE or other coloured LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE background. The contrast against the background colour THE THE makes the logo stand out. NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP THE THE THE THE THE THE WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE THE THE NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGOSTANDARD LOGO WITH ORANGE KEYLINESECONDARY LOGO THETHE THE THE STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGOSTANDARD LOGO WITH ORANGE KEYLINESECONDARY LOGO LOGO WITH STRAP – LIGHT KEYLINELOGO WITH STRAP – LIGHT KEYLINESECONDARY LOGO WITH STRAP THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —SECONDARY LOGO LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP Secondary logo Secondary logo with strapline THE THE THE THE This version should only be used when WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD the orange logo isn’t THETHETHETHETHE THETHE THE visible enough against a background image or colour. It should never be LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE arbitrarily chosen instead of the orange version. Orange should THE THE always be the first option. NON-CONTACT. TOTAL FEEL GOOD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD WELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – ORANGE KEYLINELOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – LIGHT KEYLINELOGO WITH STRAP – LIGHT KEYLINESECONDARY LOGO WITH STRAP THETHETHETHETHE THE WELCOME TO THE SQUADNON-CONTACT. TOTAL FEEL GOODNON-CONTACT. TOTAL FEEL GOODWELCOME TO THE SQUADWELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – ORANGE KEYLINELOGO WITH STRAP – ORANGE KEYLINE THETHE NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —LOGO PLACEMENT LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP The logo should always appear in the top left-hand corner THE THE THE THE of each asset, to resemble a hanging WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD sports pennant. Always make sure the logo is a reasonable distance from the Email header edge of the asset on LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE the left hand side. Use these examples or the guidance on the next THE THE page as a rule of thumb. NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD Social media posts Poster

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —LOGO PLACEMENT LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP A good way to Incorrect uses THE Gap width gauge the required THE THE distance between THE THE the edge of the page WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD and the logo is to use WELCOME TO THE SQUAD WELCOME TO THE SQUAD THE the word ‘the’ from Gap width the logo as a spacer. This will ensure you have the correct LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE distance from the edge at any given size. The width of the logo THE THE should be no less than 10px wide and should not exceed NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD one third of the width of the asset. DO NOT! Distort Rotate Add Effects

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —SUPPORTING LOGOS LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP In the instance that you are creating your own assets, always adhere to the rules THE THE THE THE mentioned on the previous pages. The Touch Union logo WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD must always be positioned in the top left-hand side of the page or asset. Any supporting Dear xxxxxx, logos should sit at the bottom, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis in a clear white-out space if rhoncus lacus porttitor viverra bibendum. Pellentesque non cursus LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE turpis. Duis in vehicula augue. Sed porttitor in magna ac dapibus. possible. Integer tincidunt ligula eget dolor efficitur imperdiet eget porttitor The ‘We Play Rugby’ logo nisl. Donec elit erat, lacinia eu orci ut, feugiat vulputate ante. should sit in the lefthand Mauris et ipsum mauris. Sed vitae nisl id odio mattis maximus. THE THE Pellentesque luctus enim purus, vel viverra libero tempus id. Morbi corner and the club logo and laoreet sollicitudin odio vel cursus. Proin quis commodo lorem. any details should sit in the Aliquam pretium, purus in tincidunt commodo, est diam sodales ex, id dictum diam arcu et felis. Maecenas sed velit non libero righthand corner. NON-CONTACT. TOTAL FEEL GOOD vestibulum sollicitudin. WELCOME TO THE SQUAD Proin nec est sed ante sagittis tincidunt. Praesent porta ex orci, ac cursus orci rhoncus sit amet. Ut tristique, neque at congue laoreet, tellus mi rutrum metus. Regards, XXXXXXXXXXXXXXX Baildon Rugby Club Heygate Lane, Jenny Lane, Baildon, Shipley BD17 6SH Poster or flyer Email

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —PRIMARY COLOUR PALETTE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP Touch Orange Touch Pink Touch Light Orange ER Dark Red THE THE THE THE C 3 C 2 C 0 C 12 WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD M 86 M 20 M 65 M 95 Y 85 Y 3 Y 83 Y 59 K 0 K 0 K 0 K 54 R 233 R 244 R 244 R 123 LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE G 75 G 210 G 122 G 23 B 56 B 221 B 63 B 41 THE THE #e94b38 #f4d2dd #f47a3f #7b1729 NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —SUPPORTING COLOUR PALETTE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP Touch Teal White THE THE THE THE C 80 C 0 WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD M 10 M 0 Y 45 Y 0 K 0 K 0 LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE R 0 R 255 G 161 G 255 B 154 B 255 THE THE #00a19a #ffffff NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —LEAD TYPEFACE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP ABCDEFGHIJKLM THE THE THE THE TUSKER NOPQRSTUVWXYZ WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD GROTESK 1234567890 LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE 6600 THE THE NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD SEMIBOLD Use the above treatment as a guide when creating headlines. They should always be set in the font and at the weight highlighted above, and should be uppercase with minimal leading/line-height. To use our poster templates and other collateral, you must have the above font installed on your server/machine.

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —ALTERNATIVE LEAD TYPEFACE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP ABCDEFGHIJKLM THE THE THE THE ANTON NOPQRSTUVWXYZ WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD 1234567890 LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE REGULAR THE THE NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD 400 Use the above treatment as a guide when creating headlines. They should always be set in the font and at the weight highlighted above, and should be uppercase with minimal leading/line-height. To use our poster templates and other collateral, you must have the above font installed on your server/machine.

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —SUPPORTING TYPEFACE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP abcdefghijklm THE THE THE THE Roboto nopqrstuvwxyz WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD Regular 1234567890 LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE THE THE NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD Supporting copy and body copy should be always set in sentence case and in Roboto Regular.

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —EXAMPLES IN USE LOGO WITH STRAP – LIGHT KEYLINE LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP The sections THE THE highlighted in pink are the areas where THE THE THE THE information is editable. WELCOME TO THE SQUAD WELCOME TO THE SQUAD This means you will be WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD able to add your own text into the poster to make Join [insert club name] Join [insert club name] every [insert day] between every [insert day] between the information bespoke [insert times] for a [insert times] for a fast-paced, fun-filled fast-paced, fun-filled to your club. and adaptable game that andadaptablegamethat everyone can enjoy. everyonecanenjoy. LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE THE TOUCH THE TOUCH NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD RUGBY RUGBY Tofindoutmoreandgetinvolved,[insertcontactinfo]. To find out more and get involved, [insert contact info]. ADDRESSLINE1 ADDRESS LINE 1 ADDRESSLINE2 ADDRESS LINE 2 insert logo here ADDRESSLINE3 insert logo here ADDRESS LINE 3 ADDRESSLINE4 POSTCODE POSTCODE Rugby Football Union. The RFU Rose is an official registered trademark of the Rugby Football Union Rugby Football Union. The RFU Rose is an official registered trademark of the Rugby Football Union Poster

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —PHOTOGRAPHY Generally we need to use LOGO WITH STRAP – LIGHT KEYLINEimages where a rugby ball LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP is featured – however if it’s in an environment which already THE THE THE THE makes it clear that it’s about rugby, we can use images without the ball. WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD Similar re: The Touch Union brand – if the branding is featured on a vest as part of the photo and is legible, LOGO WITH STRAP – ORANGE KEYLINEthere is no need to add the LOGO WITH STRAP – ORANGE KEYLINE logo asset. THE THE NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —PHOTOGRAPHY Try to include as much LOGO WITH STRAP – LIGHT KEYLINEdiversity in your image LOGO WITH STRAP – LIGHT KEYLINE SECONDARY LOGO WITH STRAP selections as possible– we want this to feel open THE THE THE THE to absolutely everyone and all fitness levels. WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE THE THE NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD

STANDARD LOGO WITH LIGHT KEYLINE – MAIN LOGO STANDARD LOGO WITH ORANGE KEYLINE SECONDARY LOGO THE THE THE THE THE TOUCH UNION BRAND GUIDELINES —PHOTOGRAPHY EXAMPLES IN USE Consider the content of LOGO WITH STRAP – LIGHT KEYLINEyour message and select LOGO WITH STRAP – LIGHT KEYLINE THE SECONDARY LOGO WITH STRAP appropriate imagery ie: action shots vs social THE THE THE THE imagery. WELCOME TO THE SQUAD WELCOME TO THE SQUAD NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD WELCOME TO THE SQUAD Join [insert club name] every [insert day] between [insert times] for a fast-paced, fun-filled and adaptable game that everyone can enjoy. LOGO WITH STRAP – ORANGE KEYLINE LOGO WITH STRAP – ORANGE KEYLINE THE THE TOUCH NON-CONTACT. TOTAL FEEL GOOD WELCOME TO THE SQUAD RUGBY To find out more and get involved, [insert contact info]. ADDRESS LINE 1 ADDRESS LINE 2 insert logo here ADDRESS LINE 3 POSTCODE Rugby Football Union. The RFU Rose is an official registered trademark of the Rugby Football Union

THANK YOU! For any questions regarding The Touch Union branding please email [email protected]