Tripadvisor Edit traveler reviews to misrepresent what the traveler originally wrote Use traveler reviews written about one place to characterize another Invent traveler reviews — this constitutes review fraud Place marketing copy within quotation marks to imply that something is a review if it is not — this constitutes review fraud Use headlines that could be mistaken for reviews (regardless of use of quotation marks), i.e. ‘Excellent Location’ Quote the ratings histogram labels (“Excellent,” “Very Good,” etc.) as if they were a traveler’s review Use a Tripadvisor Award about one property to characterize another individual hotel or an entire hotel group (if all hotels were not winners for that specific year) Extrapolate “what travelers say” in general Place review content and/or bubble rating over the top of a photograph. Rave about a 5-bubble review unless you meet the following criteria: ● You must have received a 5-bubble review on Tripadvisor within the past six months ● You must have an overall rating of 4 bubbles or higher on Tripadvisor ● You must be in good standing on the Tripadvisor site Ratings & Reviews: Don’ts 27 Content provided by travelers – most frequently captured in the form of reviews – is the mainstay of the Tripadvisor value proposition. It is essential that our partners protect the integrity of user-generated content wherever it appears. Do not: