5.1 The dash We use a bold em dash to create separation between our logo and copy, Sustainability delineate content hierarchy, and add a Report 2017 — layer of crafted detail to our materials. Lorem ipsum dolor sit amet, consec- tetur adipiscing elit, sed do eiusmod tempor pariatur. Use the dash according to the following rules so that it feels purposeful, not superfluous. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 28