5.2 Dash placement The dash should always sit between the Tyson Foods logo and copy. When the logo is not a key visual element, the dash should be used to separate headlines from body copy. Optically align the dash so it rests equidistant between what is above and below it. — — The dash used between the The dash used as a separator logo and copy. between a headline and body content. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 29