2.3 Logo assets Tyson Logo Library February 24, 20 Blue Logos Black Logos White Logos The Tyson Foods logo is available in Blue logos Black logos White logos the following colors and file formats. Wherever possible, the Tyson’s Pride blue logo should be used. When time and budget permit, spot color versions should be used on physical media. The white variant is a true one-color Vertical Blue: V_Blue Vertical Black: V_Black Vertical White: V_White construction and should be used Tyson_Logo_V_Blue_4C.ai & .eps Tyson_Logo_V_Bla.ai & .eps Tyson_Logo_V_€‚ite.ai & .eps whenever the logo sits on a dark Tyson_Logo_V_Blue_Spot.ai & .eps photographic or colored background. Tyson_Logo_V_Blue_RGB.ai & .png Tyson_Logo_V_Bla_RGB.ai & .png Tyson_Logo_V_€‚ite_RGB.ai & .png The black logo should only be used when production dictates black and white printing. Horizontal Blue: H_Blue Horizontal Black: H_Black Horizontal White: H_White Tyson_Logo__Blue_4C.ai & .eps Tyson_Logo__Bla.ai & .eps Tyson_Logo__€‚ite.ai & .eps Tyson_Logo__Blue_Spot.ai & .eps Tyson_Logo__Blue_RGB.ai & .png Tyson_Logo__Bla_RGB.ai & .png Tyson_Logo__€‚ite_RGB.ai & .png Tyson Foods Brand Guidelines June 30, 2017 V 1.0 7 Colors Logo Buildup Clear Space Tyson Blue C00, ƒ„0, …0, †‡‡ ˆT‰Š ‹‡‡ C ’ “2 p”• –ia—eter R0, GŒ, B„4Ž ‘002‡‡4 ll logos are pro˜i–e– at ll logos ‚a˜e a lear spae ešual ’ “2 p”• –ia—eter ™or to t‚e Tyson €or–—ar’s T ‚eig‚t t‚e Tyson Sy—bol. “Œ p”•. “Roun–e– to t‚e nearest p”.• ll œ & ŠˆS files are sa˜e– as CC ‹ “Versions ‹•
Tyson Foods Brand Book Page 6 Page 8