3.9 Dos DO USE PRIMARILY BLUE AND DO USE CORRECT VALUES FOR TONE-ON-TONE DO USE WHITE ON TYSON’S DO USE WHITE OR TYSON’S PHOTOGRAPHY — PRIDE BLUE PRIDE BLUE ON IMAGERY — Use the dark value of a secondary color for text on top of — — The Tyson Foods brand should always feature the light color background. In this example, dark cayenne is Only white text should sit on top Type on imagery should only be set its blue and photography prominently. The logo correctly used for text on top of light cayenne. of Tyson’s Pride blue. in white or Tyson’s Pride blue. should only appear on blue, white or photography. Secondary color is only to highlight, separate or punctuate. Our story Innovation Responsible food Loved brands We care Transparency Our 2016 Sustainability Report Subhead about the report here Sustainability Report 2017 Reduced our total — recordable incident About this report rate by 12% compared About yson Lorem ipsum dolor sit amet, consec- to fiscal 2013 tetur adipiscing elit, sed do eiusmod tempor pariatur. LEARN MORE > Workforce and culture Lorem ipsum dolor sit amet consectetuer adipiscin elit sed diam nonummy nib euismod tincidunt LEARN MORE > Tyson Foods Brand Guidelines June 30, 2017 V 1.0 More than 91 chaplains 21 provide compassionate Animal ellbein Responsibility pastoral care to team members and their amiles LEARN MORE > ie sustainability Marketplace report archive Environment Si AR ­E > Home | Site Map | Privacy Policy | Terms of Use | Leal | ontact Us Copyright © 2017 Tyson Foods, Inc. Trademarks and registered trademarks are owned by Tyson Foods, Inc. or its subsidiaries