4.1 Photography Our imagery provides a backdrop to the brand, showcasing the important moments, ingredients and settings that define who we are and what we do. Without exception, the element that unites all of our imagery is natural light. Our photography is warm, bold and authentic. More than any other visual element, it is a tangible expression of our commitment to raising the world’s expectations for how much good food can do. The images we use fit into one of four categories: • lifestyle • portrait • still life • in the field Tyson Foods Brand Guidelines June 30, 2017 V 1.0 23