— 4.2 Photography art direction A more comprehensive guide of images that fall into each of these categories and exemplify our photography standards is available upon request. LIFESTYLE PORTRAIT STILL LIFE IN THE FIELD — — — — • Photographs consist of landscapes and • These photographs consist of people • Shot overhead or at 3/4 perspective. • Photographs are of Tyson Foods facilities, people in rustic or natual settings. as the main focus. team members, stakeholders and food. • Styled on a dark or light/white natural • People are not the main focus of the • Shots should feel candid, in the moment surface with a bit of texture (wood, stone, • Team members are in the moment, candid photograph. If they are, they belong in and unposed. cloth, etc.). and are not posed. the ‘Portrait’ category and should follow that guidance. • Photographs should be shot in natural • Shots are naturally lit with soft shadows. • Photographs should be crisp and in light with dark and light contrast. focus and shot in natural light. • Landscape photography should • Props should be rustic in nature such as be shot at a wide angle. • Subjects should be causally dressed wood handled cutlery and linen table and shot in locations that are timeless, cloths and napkins, etc. • People should feel candid, in the moment rustic or natural. and unposed. • Styling should look natural and as if a meal were just placed on the table. • Photographs should be shot in natural light. • Photographs should be crisp and in focus. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 24