4.4 Do nots DO NOT USE IMAGES WITH DO NOT USE IMAGES DO NOT USE OVER- DO NOT USE IMAGES WITH DO NOT USE IMAGES WITH DO NOT USE IMAGES WITH UNIDENTIFIABLE FOODS WITH INCORRECT STYLED SHOTS UNNATURAL LIGHTING OVEREXPOSED WHITES STAGED POSES — BACKGROUNDS — — — — Food should look appealing — Avoid images that feel forced— Subject matter shouldn’t While our photography is light Images of people should feel and appetizing—if you can’t Images should be set on food that’s been arranged too appear under a spotlight. and bright, it should not feel comfortable and candid. Avoid discern what’s being represented dark or light natural materials, perfectly or props that feel out Use images that are shot in artificially so. Avoid imagery shooting at odd angles. in an image, don’t use it. no distracting patterns or of place. diffused, natural-looking light. that looks clinically white obvious colors. and clean. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 26