7.1 Anatomy of an application LOGO Left aligned and anchored at top Same color as text in the menu bar HEADLINE Center-aligned Set in Sentinel Book, Tyson’s Pride blue DASH Dash sits midway between headline and content below Set in bold weight of the headline point size Set in same color as text PRIMARY TEXT Body copy set in Proxima Nova Book Subhead set in Proxima Nova Bold All copy in Tyson’s Pride blue SECONDARY TEXT Body copy set in Proxima Nova Book, gray Subheads and call-to-action links set in Proxima Nova Bold, Tyson’s Pride blue Tyson Foods Brand Guidelines June 30, 2017 V 1.0 45