7.1 Anatomy of an application TEXT Center-aligned within the negative space made by the subject matter of the image Headline set in Sentinel Book Subhead set in Sentinel Bold All copy Tyson’s Pride blue on light photography DASH Dash sits midway between headline and subhead Set in bold weight of the headline point size Set in same color as text PHOTOGRAPHY On brief photography—naturally lit on a light stone background, shot from overhead Allows adequate negative space for typography LOGO Centered with headline/subhead Is the same color as the text Tyson Foods Brand Guidelines June 30, 2017 V 1.0 44