7.1 Anatomy of an application HEADLINE Center-aligned Set in Sentinel Book DASH Dash sits midway between headline and subhead Set in bold weight of the headline point size Set in same color as text TEXT Body copy set in Sentinel Book Subhead section titles set in Sentinel Bold Key copy (introduction, section titles, graph details) in Tyson’s Pride blue All other body copy in gray GRAPH Uses correct order of primary and secondary colors LOGO Centered with headline At bottom of page as sign-off element Set in same color as text Tyson Foods Brand Guidelines June 30, 2017 V 1.0 43