7.1 Anatomy of an application TEXT Center-aligned Headline set in Sentinel Book Subhead set in Sentinel Bold White text on dark photography DASH Dash sits midway between headline and subhead Set in bold weight of the headline point size Set in same color as text PHOTOGRAPHY On brief photography—naturally lit, on a dark background with some light texture Allows adequate negative space for typography to sit LOGO Centered with headline/subhead Set in same color as text Tyson Foods Brand Guidelines June 30, 2017 V 1.0 42