3.3 Secondary color Cayenne palette While our brand primarily consists of Tyson’s Pride blue and full-bleed imagery, we’ve developed a secondary palette inspired by foods found in nature. Mustard We use secondary colors with discretion to seed punctuate and call attention to information. They support our blue and add versatility and richness to our visual system. Our secondary colors are: • Mustard seed Sage • Sage • Cayenne • Gray (for text) Gray Tyson Foods Brand Guidelines June 30, 2017 V 1.0 13 13