5.5 Dash color The dash should simply be set in the same color as the copy that surrounds it. The dash should help break up content, without drawing attention to itself. Keeping the color of copy and the dash the same unifies information and allows the vibrancy of our photography and depth of our blue to sing. — Dash used on photography and dash used on a solid color background: both set in the same color as copy. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 32