5.6 Do nots DO NOT PLACE THE DASH INCORRECTLY DO NOT USE THE DASH UNNECESSARILY DO NOT USE THE DASH IN AN DO NOT ELONGATE OR CHANGE THE — — INCORRECT COLOR PROPORTION THE DASH The dash here should be separating the headline The dash here is unnecessary since it’s not — — and the subhead, not the logo and the copy since separating a headline and body copy. The logo The dash should always be the same color as the The dash should always be a standard em the logo does not function as a primary element in and the headline are visually distant enough text on an application. dash as typed from a keyboard. Do not create this sponsorship ad. that they do not need a dash to separate them. a custom dash or turn it into a separator line. Twenty-four seasons Tyson Foods is a of great performances proud sponsor of and amazing entertainers. Lorem Ipsum. We’re proud to support the Walton Arts Center and their twenty-fourth season of the arts. — — Sustainability Report 2017 Lorem ipsum dolor sit amet, consec- tetur adipiscing elit, sed do eiusmod tempor pariatur. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 33