5.7 Dos DO PLACE THE DASH CORRECTLY DO USE THE DASH WHEN NECESSARY DO USE THE DASH IN THE CORRECT COLOR DO USE A STANDARD EM DASH — — — — The dash here is correctly separating the There’s no dash here since the logo and the The dash should always be the same color as the The dash should always be a standard headline and the subhead because the logo headline are visually distant enough that they text on an application. em dash as typed from a keyboard. does not function as a primary element in this don’t need separation. sponsorship ad. Twenty-four seasons Tyson Foods is a of great performances proud sponsor of and amazing entertainers. Lorem Ipsum. — We’re proud to support the Walton Arts Center and their twenty-fourth season of the arts. Sustainability Report 2017 — Lorem ipsum dolor sit amet, consec- tetur adipiscing elit, sed do eiusmod tempor pariatur. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 34