Welcome This document is designed for Uber’s 1. Logo partner and sponsor ecosystem. • Logo and clear space When communicating together, in • Lock-ups - partnership & product various partnership environments, we 2. Color want to safeguard our brand and assist • Primary brand colours and Safety blue you in: • Secondary colours and Usage • featuring and referencing the Uber proportions brand effectively and correctly 3. Typography • providing access to the correct • Uber Move Uber brand assets • Pairings - display All partner led creatives must be pre- • Hierarchy examples and Call to action approved by the Uber brand team. 4. Assets