leaving a positive legacy for our world Leaving a positive legacy for our world ESG at Ulta Beauty ESG has long been an Ulta Beauty priority and is embedded in all aspects of our overall strategic planning. In 2021, we evolved our longer-term business strategy and ESG approach to better reflect the evolving role that beauty will play in people’s lives today and tomorrow. Ulta Beauty Guiding ESG Principles WE USE THE POWER OF BEAUTY FOR GOOD We embrace our opportunity as a leader to drive positive impact through beauty WE PURSUE ESG AS A VALUE DRIVER ESG drives business value as part of our core strategy WE TAKE A TARGETED APPROACH We focus on the areas in which we can make the biggest impact WE BALANCE LEADING AND LEARNING We collaborate with others to address shared challenges WE STAY TRUE TO WHO WE ARE Our ESG approach reflects our unique culture, mission, and values Ulta Beauty strategic framework Protect and cultivate our WORLD-CLASS CULTURE AND TALENT Expand our ENVIRONMENTAL AND SOCIAL IMPACT Drive OPERATIONAL EXCELLENCE AND OPTIMIZATION Drive breakthrough and disruptive growth through an expanded definition of ALL THINGS BEAUTY Evolve the omnichannel experience through connected physical and digital ecosystems ALL IN YOUR WORLD Expand and deepen our presence across the beauty journey as the HEART OF THE BEAUTY COMMUNITY Environment Product People Supplemental Data Community 2021 ESG Report 4 Introduction

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