leaving a positive legacy for our world In early 2021, we announced five broad commitments to create a more inclusive world for our guests, associates, brand partners and communities. Specific goals that map to these commitments include: CHAMPIONING DIVERSITY 2x more Black-owned brands in our assortment by the end of 2021 $4 M dedicated to marketing support of Black-owned brands 15% of our shelf space devoted to Black-owned businesses, through the Fifteen Percent Pledge $2 M invested in mandatory quarterly in-store training for all store and salon associates to reinforce inclusivity and address unconscious bias $20 M allocated to media investments across endemic and multicultural platforms to create more personal connections with Latine, Black and other communities 100% of field, distribution center and corporate associates required to participate in Stronger Together Leadership Training SUSTAINABLE PACKAGING 50% of packaging sold at Ulta Beauty will be recyclable, refillable or made from recycled or bio- sourced materials by 2025 Through active management of ESG focus areas, Ulta Beauty is continuing its work to leave a positive legacy for our world. Commitments in multiple areas of ESG hold us accountable for progress. Ulta Beauty commitments at-a-glance REDUCING EMISSIONS Committed to set science- based emissions reduction targets with the Science Based Targets initiative 2x renewable energy credits commitment in 2022 Environment Product People Supplemental Data Community 2021 ESG Report 5 Introduction

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