leaving a positive legacy for our world Ulta Beauty has long prioritized DEI efforts within our business strategy, mission and values. These values are in our DNA as we work to ensure all guest experiences are inclusive, every associate feels they belong and are connected to and reflected at Ulta Beauty. In the past years, we have significantly matured our DEI efforts. We embed DEI throughout Ulta Beauty via Project Embrace, our cross-functional approach to ensure teams remain energized and motivated to lead in this critical space, integrating DEI into all that we do. Launched in 2020, the project is chaired by our CEO and includes more than 60 associates who drive and execute our plans. Diversity, Equity & Inclusion Changing how the world sees beauty Internally, we work to foster an inclusive, bias-free workplace for our 40,000+ associates. Externally, we’ve committed to focusing on brand amplification, assortment growth and equitable guest and associate experiences. To create meaningful change, Ulta Beauty is committed to: o Amplifying underrepresented voices o Curating and nurturing a diverse assortment o Creating exciting, welcoming guest experiences o Fostering equitable associate experiences 1 in 3 Black women feel discriminated against by the beauty industry* $50 M committed toward 2022 DEI investments $25 M in DEI investments spent in 2021 *Ulta Beauty Black Consumer Research - Pepper Miller, 2018 2021 ESG Report 14 People Introduction Environment Product Supplemental Data Community

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