leaving a positive legacy for our world The five pillars of Conscious Beauty at Ulta Beauty TM CLEAN INGREDIENTS Brands whose products exclude parabens, phthalates and other ingredients on our Made Without List, which was developed with consideration for the human and environmental health impact of ingredients. We continue to monitor the landscape of trusted ingredients and ingredients of concern and will evolve the Made Without List over time. All Ulta Beauty Collection ® products are certified to this pillar, and brands can certify their products at the SKU level. CRUELTY FREE Brands that do not conduct animal testing. Our definition is tied to existing cruelty- free certifications, including PETA, Leaping Bunny or Choose Cruelty Free. Our entire Ulta Beauty Collection ® line of products was recently certified cruelty-free by PETA. 1 3 2 VEGAN While cruelty-free refers to testing, vegan refers to ingredients. Vegan products are free of animal products, animal byproducts and animal derivatives. We are in the process of certifying Ulta Beauty Collection ® products as vegan at the SKU level. 4 SUSTAINABLE PACKAGING To qualify for our Sustainable Packaging pillar, at least 50% of a brand’s product packaging must be made from recycled or biosourced materials or be recyclable or refillable. We continue to incorporate How2Recycle labels to provide clear guidance on how best to recycle products at end of use. Internally, we are making progress toward our goal by transitioning to 100% PCR bottles and jars for Ulta Beauty Collection ® everyday bath products and 30% PCR for cosmetic compact lids. 5 POSITIVE IMPACT Beauty brands give back in so many ways. While we do not certify brands for their alignment with this pillar, we are proud to use our platform to highlight brands whose philanthropic efforts are critical to their DNA. 2021 ESG Report 27 Product People Introduction Environment Supplemental Data Community