leaving a positive legacy for our world Products that benefit people and the planet Conscious Beauty at Ulta Beauty TM It has been more than a year since we launched Conscious Beauty at Ulta Beauty TM , our holistic approach to educate, guide and simplify the landscape of clean ingredients, ethical practices and environmental benefits for Ulta Beauty guests. Our research indicates that consumers, particularly younger consumers, are interested in products that are safer for the planet and that are free from substances of concern. While there is clear consumer demand for cleaner products, in the past, there was no broadly agreed-upon definition of what clean beauty really meant. Nor has there been a good way to evaluate clean ingredients alongside other priorities, such as animal welfare or environmental sustainability. Conscious Beauty at Ulta Beauty TM helps to demystify this complexity, allowing guests to choose the beauty products that meet their needs and align to their personal values. o Certification by brands: Brands are certified to the Conscious Beauty at Ulta Beauty™ pillars through an online portal powered by ClearForMe, a leader in the clean beauty space that manages the most comprehensive ingredient database on the market. o SKU level information for guests: Guests can discover certified brands through filtering of products at the SKU level on the Conscious Beauty website. o In-store signage: In-store, we use signage to indicate participating brands. 2021 ESG Report 26 Product People Introduction Environment Supplemental Data Community