leaving a positive legacy for our world This focus has guided us as we transition to new leadership, including a new CEO, Dave Kimbell. We also welcomed Kecia Steelman, previously our Chief Store Operations Officer, as Chief Operating Officer. Store and DC operations report to Kecia and she is a champion of our winning culture. While the COVID-19 pandemic presented challenges for some of the in-person visits and events that would typically be scheduled, it also provided a new way for our executive leaders to connect with more associates and more often than ever! Dave, Kecia and their leadership teams were thrilled to be able to accommodate more regularly-scheduled touchpoints with teams across the country without the constraints of travel and to allow a larger number of attendees at various events, including town halls and DEI focus groups, throughout the year with the new virtual capabilities. Two-way communication remains a hallmark of how we understand and strengthen the Ulta Beauty culture. We regularly conduct an associate engagement survey to take the pulse of associates’ satisfaction with their roles, their leaders and the company as a whole. Overall, we saw a very high favorability score, with areas of strength including a sense among associates that the work they do matters and they can be their true selves at work. Areas for further development included barriers to execution for our corporate group and associate well-being for our field groups. We have plans in place to address each of these findings. One way Ulta Beauty attracts and retains associates is through our benefits offerings . We support work-life balance with benefits like tuition reimbursement and flexible scheduling. While businesses in many industries have experienced workforce shortages, we are proud and fortunate to be in a fun and appealing sector—with a team that is passionate about all things beauty. Our commitment to open and honest communication has been central to the positive work environment at Ulta Beauty, especially for our store associates and field leaders who feel empowered to share feedback with confidence knowing it will be truly heard by their corporate partners and our leadership team.” Kecia Steelman Chief Operating Officer 2021 ESG Report 19 People Introduction Environment Product Supplemental Data Community

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