leaving a positive legacy for our world Creating a great place to work Culture at Ulta Beauty Our culture has seen us through the challenges of the pandemic. We strive to make Ulta Beauty a great place to work by leading with heart—caring for each other in everything we do and demonstrating integrity, authenticity and inclusivity in our daily actions. We continue to be grounded in our mission, vision and values, as well as our rally cry of “Bigger, Better, Together”: o Bigger —Building on our strong core with a disruptive and innovative mindset, using break-through and creative thinking to drive sustainable growth. o Better —Driving operational excellence and efficiency that allow us to grow o Together —We are one Ulta Beauty focused on our culture and values to drive results. Mission Every day, we use the power of beauty to bring to life the possibilities that lie within each of us—inspiring every guest and enabling each associate to build a fulfilling career. Vision To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners and investors. Values champion diversity love what you do own you do improve always win together give wow experiences do what’s right 2021 ESG Report 18 People Introduction Environment Product Supplemental Data Community

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