BRAND GUIDELINES 2 Welcome to the Umbro Brand Guidelines, a document that we hope will provide you with all the direction you need for all aspects of your work. Design information on everything from signage to shin pads is included here for you to reference and work from. This is an exciting time in Umbro’s history, as we approach our 90th anniversary and look to re-establish the brand as one of the most important names in football. To do this, we need to show a unified look and feel across every aspect of the business, in every country of the world and at every level of the game. With your help, we can ensure that wherever someone connects with Umbro, they know what they’re going to get: quality, insight, and great design all delivered with style. The heart and soul of football. THE PURPOSE OF THIS DOCUMENT The Brand Guidelines are here to help; to organise and point you in the right direction so that you can work towards making Umbro the greatest football brand in the world. Think of it like a great football manager, directing the tactics and confidence of the team so that the players can get out there on the pitch and show off your skills. Only, instead of a chalkboard and some training bibs, you’ve got this document. All the files that you’ll need to keep Umbro looking at its best can be found on the Umbro Asset Manager system. You’ll be sent full details on how to log on and use the system as well, so you can take Umbro forward with confidence. CONTACT DETAILS If you have any questions about the information covered in this document please use the contact details below: Helene Hope Head of Global Brand Operations Email: [email protected] Telephone: (+44) 161 233 2719 INTRODUCTION