BRAND GUIDELINES 3 This set of brand guides is split into 4 sections, each section is colour coded to allow you quick access to the information you require without having to trawl through every page. Section marker OVERVIEW OUR LOGO Page 4 OUR PRODUCT OUR APPAREL — BRANDING PRINCIPLES Page 21 — BRANDING PLACEMENT Page 22 — BACK NECK LABELS Page 23-24 — WHEN IS THE LOGO A GRAPHIC? Page 25 OUR FOOTWEAR — EXTERIOR BRANDING Page 26 OUR EQUIPMENT — FOOTBALL BRANDING Page 27 — GLOVE BRANDING Page 28 — GUARD BRANDING Page 29 — BAG BRANDING Page 30 OUR MARKETING SIGN OFF ON PRINTED ITEMS Page 32 SIGN OFF ON POINT OF SALE Page 33 DIGITAL Page 34 OUR PHOTOGRAPHY — KEY POINTS TO REMEMBER Page 35 — PRODUCT PHOTOGRAPHY Page 36 OUR BRANDING OUR LOGO RULES Page 6 — EXCEPTIONAL CIRCUMSTANCES Page 7 — LOGO OFFENCES Page 8 OUR TYPOGRAPHY Page 9 — OUR TYPOGRAPHY CONTINUED Page 10 BRAND COLOUR PALETTE Page 11 OUR CORPORATE IDENTITY — BUSINESS CARDS Page 12 — LETTERHEAD Page 13 — INVOICE Page 14 — EMAIL FOOTER Page 15 OUR PACKAGING Page 16 PERIMETER BOARDS Page 17 OUR RETAIL IDENTITY — SIGNAGE Page 18 — BAGS Page 19 CONTENTS S1 S2 S3 S4