BRAND GUIDELINES 22 OUR APPAREL Branding Placement The stacked double diamond Umbro logo should be used to sign off ALL apparel. The primary location for this logo is the right chest (as worn) on upper-body items, and left leg (as worn) on lower body items. If the front panel has a large graphic then the stacked double diamond Umbro logo should be placed on the left sleeve, centrally at the cuff. If the front panel has a large stacked double diamond Umbro logo (see image 04) then no further branding is required. S3 01. Primary location on right chest for upper body items. 04. Front panel with large stacked diamond. 03. Stacked logo centrally aligned on left cuff. 02. Primary location on left leg for lower body items.